PENGARUH FAKTOR MODAL PSIKOLOGIS, KARAKTERISTIK ENTREPRENEUR, INOVASI, MANAJEMEN SUMBER DAYA MANUSIA, DAN KARAKTERISTIK UKM TERHADAP PERKEMBANGAN USAHA PEDAGANG DI PASAR TRADISIONAL (Studi kasus pada Pedagang Sembako dan Snack di Pasar Peterongan)
This research intends to find out the effect of psychological capital entrepreneur, human resource management, innovation, characteristics of the entrepreneur, and SMEs characteristics to the development of businesses.The study was conducted in Semarang city, the sample were 32 merchants who employ labor at Peterongan market.The research type is ex